Baker College

Baker College was looking for a complete identity overhaul to freshen their image and appeal to a more contemporary higher education student. This included a new logo, style guide with updated typography and colors, a completely reimagined website, print collateral, corporate swag, and advertising materials including television and outdoor marketing campaigns. This was a multi-year partnership to ensure the success of the brand rollout and maintenance of campaigns and materials.

• Assisted with the finalization of identity art, including logo
• Regular stakeholder meetings to discuss new projects
• Finalization of website design
• Oversight of web rollout
• Creation of numerous print and digital assets including course catalogs, brochures, one-sheets, etc.
• Worked with vendors to acquire corporate swag materials
• Billboard marketing campaign
• Art production of 2 network television commercials