Vitl Waters
Art Direction, UX/UI Design
Project Overview
Create a visually stunning, yet calming and soothing web presence for Vitl Waters, a skin care company that leveraged the power of mineral water to create unique, restorative skin care products. A large component of the website included a seamless shopping experience for customers worldwide.
My Contributions
• Discovery sessions with client (questionnaire, structured interview)
• Competitor analysis
• Art direction for product photography
• Wireframing ideas
• Hi-fi mockups
• Responsive/mobile design
• Customer review and feedback sessions
• A/B testing of potential solutions
• Oversight of development and delivery